In 2007, Digital Native Vertical Brands (DNVB) opened a new chapter in modern commerce. Today, their weaknesses show and are giving way to a more advanced model: the ONVB. The DNVB model: a victim of its own success The Digital-Native Vertical Brands (DNVB) model has inspired thousands of entrepreneurs, and almost all everyday products have been released under a DNVB version. The low barriers to entry were a key factor in the DNVB tsunami: in 2019, there were 170 mattresses DNVBs on the U.S. market. But they became a curse on the viability of the model, generating ruthless competition on margins and acquisition costs. This was further accentuated by the fact that most DNVBs focus on the same digital-native target.
ONVBs are the new DNVBs
ONVBs are the new DNVBs
ONVBs are the new DNVBs
In 2007, Digital Native Vertical Brands (DNVB) opened a new chapter in modern commerce. Today, their weaknesses show and are giving way to a more advanced model: the ONVB. The DNVB model: a victim of its own success The Digital-Native Vertical Brands (DNVB) model has inspired thousands of entrepreneurs, and almost all everyday products have been released under a DNVB version. The low barriers to entry were a key factor in the DNVB tsunami: in 2019, there were 170 mattresses DNVBs on the U.S. market. But they became a curse on the viability of the model, generating ruthless competition on margins and acquisition costs. This was further accentuated by the fact that most DNVBs focus on the same digital-native target.